What is the difference between Corporate Video Production and Film Video Production?

In our world today, the two terms are commonly used interchangeably, but are they the same thing?

Corporate video production aims to connect a brand to a story, a product to consumers, sponsors to charity campaigns. There is always a client, a deadline, a target audience, a budget.

Film video production aims to entertain the masses, inspire dreams, and stir emotions.  There are usually more roles to fill, longer production times, use of more complex equipment and materials.

                                                                                                                                                                                                                                                                                                          

So now that the terms are defined, what is the difference? Take it this way, corporate video production is tailored to your product or brand and seeks to link you to your target audience. People are naturally drawn to stories, because of its power to draw an emotional connection to us. Ergo why we see a rise in storytelling techniques in marketing campaigns, social media, and advertisements.

In film production, the narrative is the king. Styles and techniques should be developed by the different departments in tandem with the director to add different layers of nuance to the film. The true purpose of a film is to drive a moral that the audience should take home, through crafting a compelling story.

However, that does not mean that we do not use these cinematic techniques in corporate video production. Respective to the client's budget and brief, video production houses can craft an equally engaging plot. With tools and techniques, they can draw in the right audiences that support your brand's marketing objective.

At the end of the day, we are all storytellers, just for different mediums.